Hartmans Law provides intellectual property and corporate legal services to companies in industries including technology, media and entertainment, healthcare, hospitality, life sciences, financial services, energy and natural resources, and retail and consumer products.


Our services include comprehensive counsel regarding trademark availability and registration, including:

  • performing clearance and registration searches and investigations to determine the prior use of marks
  • acquiring federal, state and foreign registration of trademarks and service marks, and defending registration opposition and cancellation proceedings
  • administering trademark watch services to detect similar trademark filings
  • performing opposition and cancellation proceedings


We assist clients building intellectual property protections that safeguard rights. We offer advice regarding:

  • protection of copyrighted material
  • protection of software and databases
  • copyright protection for online materials
  • registration of logos, designs and product packaging
  • use and licensing of open-source software
  • works for hire
  • joint authorship
  • ownership of works created by artificial intelligence


Providing services and advice to startups, investors, and established companies regarding:

  • company formation
  • founder agreements, shareholder agreements, partnerships, and operating agreements
  • stock option plans and agreements
  • executive compensation agreements
  • commercial contracts
  • mergers and acquisitions
  • confidentiality agreements
  • intellectual property assignment agreements
  • consulting agreements
  • development agreements


Eric Eagle Hartmans

Direct: (310) 210-9776

Eric Eagle Hartmans is the principal attorney of Hartmans Law. He founded this firm as a home for lasting partnerships that foster measureable growth and immeasurable trust. Eric Eagle Hartmans applies trial skills he developed as an Assistant States Attorney to his trademark prosecution and protection practice, which includes handling opposition and cancellation actions. Mr. Hartmans also negotiates commercial contracts for IP transactions. Outside the office, you can find Mr. Hartmans enjoying time with his wife Sharon, a physician, and their two adventurous sons.


  • The Jewish Federation of Los Angeles - Legal Division Executive Board Member
  • UC Irvine Applied Innovations, Expert-In-Residence
  • California Minority Counsel Program


  • Loyola Law School, Los Angeles (J.D., 2006)
  • University of California, San Diego (B.A., 2003)


  • California
  • Illinois


Robert A. Seldon

Direct: (310) 443-9100

Robert A. Seldon is an intellectual property attorney who has registered trademarks and copyrights in the US and internationally for entertainment, technology, healthcare, fitness, and retail companies. Also a licensed patent attorney, Mr. Seldon has filed patents for a broad array of technologies including GPS, imaging systems, lasers, medical devices, satellite systems, solid state circuitry, health and fitness equipment, battery management systems for electric vehicles, and batteries. He has previously been in private practice and has worked as in-house counsel for a large defense technology company and a telecommunications company. He has a BS in electrical engineering. Mr. Seldon is an environmentalist and CrossFit enthusiast, and is civically active in Santa Monica, California.


  • Worcester Polytechnic Institute (B.S., Electrical Engineering, 1970)
  • New England School of Law (J.D., 1975)


  • California
  • Massachusetts (inactive)
  • U.S. Patent and Trademark Office


Hartmans Law

11400 W. Olympic Blvd., Suite 630
Los Angeles, CA 90064